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Posted DateJul 28, 2018CTCATTRACTIVE
IndustryKPOExperience1 To 5 Yrs


Role Summary/Purpose: The Campaign Operations Analyst is responsible for executing marketing campaigns for Synchrony Financial clients within the Marketing Solutions COE. This role will build campaign data files based on marketing criteria, segmentation and target populations on behalf of clients. This role will be responsible for building automated/manual diagrams within our SAS campaign execution tool and ensuring that all campaigns are executing in an accurate and compliant manner and Able to build the campaigns by using Experian Power Curve (Strategy Manager). Essential Functions / Responsibilities: â?¢ Manage marketing campaign data file processing for specific clients â?¢ Provide consultative inputs to internal process owners and client teams on best practices for file selection, targeting and segmentation within campaign execution â?¢ Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing campaign files â?¢ Submit campaign workbooks for approval in MRM / Harmony to key stakeholders â?¢ Develop process improvements within the campaign data file execution process â?¢ Subject matter expertise in campaign execution tools, data warehouses, segmentation reporting, suppression exclusions and file outputs â?¢ Ensure all campaign file execution process controls are followed and file outputs are completed in a compliant manner according to guidelines. â?¢ Able to build the campaigns by using Experian Power Curve (Strategy Manager). Qualifications / Requirements: â?¢ Degree in Statistics, Mathematics, Operations Research or relevant experience â?¢ 1+ yearsâ?? experience coding/programming in SAS (or other campaign mgmt. equivalent), SQL and other comparative database languages. â?¢ 1+ years with database marketing experience within financial services focusing on client lifecycle/acquisition management â?¢ 1+ yearsâ?? experience with direct marketing campaign management tools, ie. SAS, Unica, or equivalent. â?¢ 1+ yearsâ?? experience in Experian Power Curve (Strategy Manager). â?¢ Must be proficient in all Microsoft Office products and applications. â?¢ Strong communication skills across business and client

Company Profile

A leading financial data & IT Analytics with a legacy of decades.