The role involves collaborating with business stakeholders to translate business objectives into customer insights and event management solutions using Microsoft Dynamics 365 Customer Insights. The professional is responsible for gathering and documenting functional requirements, user stories, and data needs aligned with the overall product vision. The position includes designing and configuring customer segments, managing real-time and outbound customer journeys, implementing consent management, and enabling event-driven customer experiences. The role also supports the end-to-end delivery process from functional design to deployment by ensuring proper configuration, testing, and documentation of solutions. Additionally, the professional monitors and optimizes customer journeys and event workflows, troubleshoots issues, and drives continuous improvements to enhance customer engagement. The position requires close coordination with cross-functional teams to ensure accurate data models, segmentation logic, and event lifecycle management. The role also contributes to platform roadmap planning, prioritization, and adoption strategies while working in Agile environments using tools such as Azure DevOps to manage tasks and deliver high-quality solutions.