The role is responsible for leading the sales team while managing end-to-end sales operations, including inbound and outbound sales, business development, lead generation, client relationship management, and sales closures. It involves supervising a team of 5–6 members, mentoring and driving team performance, preparing commercial proposals and quotations, coordinating with Sales, Technical, and Delivery teams, maintaining client and vendor communication, analyzing market trends, managing sales MIS reporting, overseeing payment collection and reconciliation, ensuring achievement of sales targets, and facilitating effective communication in Hindi with clients and stakeholders.