The role is responsible for planning and executing trade marketing strategies to drive brand visibility, sales growth, and channel performance. It involves managing trade promotions, BTL activities, POSM deployment, retail visibility, and distributor/dealer engagement programs while ensuring effective execution of go-to-market (GTM) strategies for new product launches. The role also includes analyzing market trends, competitor activities, and channel performance, managing trade marketing budgets and vendor relationships, collaborating with Sales, Brand, and Supply Chain teams, and leading field teams to achieve business objectives and strengthen market presence.